As a business owner, I’m well aware of how overwhelming it can be to choose what direction to go to grow your business. Having the internet is amazing but it can result in a drastic over load of information that can leave you feeling defeated before you even begin. In this post I’ll cover the 4 proven marketing strategies to help move your business in the right direction.
Building A Email List
With all the noise out there today you might feel like there are so many people sending email marketing messages these days, is it a dying form of marketing? The answer is no! Email is still very powerful and you can build an on going relationship with potential customers by sending them valuable content within your niche combined with special offers to drive more sales. There are many great options for email marketing but I’m a fan of Constant Contact.
Start A Youtube Channel
Since the birth of television, people have been hypnotized by the power of video. With a Youtube channel being 100% free to use, you have no excuse to not have one. If you own a smart phone then you already have a camera. Make simple videos about your business and how you can best serve others with your products and services. You can also send see to your growing email list as mentioned in tip 1.
This is a fancy way of saying you want any advertising you are doing to be congruent with what a potential customer sees on your website. For example, if you sell gym memberships at a certain discounted price and you are running ads that display this price, you need to be 100% positive that when someone views your site the info is totally congruent with your ad. it sound simple but many business owners fail to get this part right.
Consistency is Key!
Have you ever heard the expression “Rome was not built in a day”? Well, either was any successful business. Many businesses takes months or years to become profitable and when they do they don’t stop and get comfortable, they keep pushing. It’s easy to become discouraged when we don’t get the results we want right away, but never give up! You break through could be right around the corner. For more great tips to grow your small business, check out the video below.